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What is a marketplace?
Marketplace is a business model that involves the creation of a platform and the development of a web service where the seller and the buyer meet. The web service itself becomes the venue for transactions, and the owner of the marketplace earns a percentage of these transactions. Notable example of such internet projects is AirBNB.
Although online marketplaces are one of the most promising ecommerce industries, two-thirds of them close in the first year. Here we describe how to avoid mistakes in marketplace mvp development and promotion so that the project survives. The development of the minimum working version of the product (MVP) will allow you to start quickly. And after the start, you can develop the functionality of the marketplace.
What is a minimum viable product?
The minimum viable product is the version of the product that has the basic functionality. In other words, such a product is called minimum viable. A kind of starting point for the project life cycle.
Marketplace mvp development takes 3-4 months in average. This time includes the entire process from the analytical and design stage to design and development itself, if each stage is promptly coordinated.
The main goals of the MVP are:
1. Testing product hypotheses at minimal cost.
2. Accelerated acquisition of information required to create a solution.
3. Saving development time.
4. Fast delivery of a product that solves at least one problem to early adopters.
Main features of MVP marketplace.
1. Catalog
- Catalog components:
- product or offer cards;
- categories and filters;
- search by categories, types of goods, price, supplier.In the product cards, it is necessary to additionally provide fields for information about suppliers: brand or name, contact details, delivery and return conditions.
2. Personal accounts of the supplier and the buyer
- Registration and authorization;
- personal data management;
- placement of goods in the catalog - for suppliers;
- cart, purchase history, order statuses - for customers.
3. Payment module for settlements between buyers and suppliers
Here, provide the possibility of safe purchases, as well as protection of payment data.
4. System administration
Mandatory functions in the admin panel:
- Statistics and analytics for all suppliers and buyers, as well as for types of transactions;
- moderation of user ads;
- viewing and moderating all data in the system to resolve disputes.
Example of successful MVP marketplace
The story of one of the two largest housing aggregators began in 2008, when three design school graduates in search of money for rent began to rent sleeping places on mattresses to random guests. Exactly. There was a major conference in San Francisco, and it wasn't easy to find accommodation. The success of such a small enterprise pushed the guys to the idea of ​​creating a website where a potential tenant can easily find an apartment. 11 years later, Airbnb is represented in over 190 countries, and the business is estimated at $ 13 billion.
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